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For many years, Elowen Melbourne has been my heart and soul. I started this boutique because I believed women shouldn't have to choose between looking beautiful and feeling comfortable.
But after years of putting so much of myself into Elowen, I realised how quickly life was passing. It was time to slow down and put my family first.
My daughter grew up around the store but eventually followed her own path. When I told her I was ready to step back, something wonderful happened. She decided to come home and take over Elowen.
She wants to bring her own ideas to life and give Elowen a fresh start in a new home. That's why we're saying goodbye to much of our current collection with our Moving Sale, with up to 60% off.
I once watched my daughter leave to follow her dreams. Now I get to watch her return to follow one of ours.
Thank you for being part of our story.
With love,
Claire Bennett 🤍
We offer free shipping on all orders across Australia. Your order will be carefully prepared and shipped with Australia Post, so you can follow its journey from us to your doorstep. No unexpected shipping costs at checkout, just simple and reliable delivery.
Not completely happy with your order? You have 30 days to return it. Simply contact our customer care team and we’ll guide you through the return process, so you can shop at Elowen Melbourne with confidence.
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