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MOVING SALE ENDS SOON!

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Ashley™ | Flowing Wrap-Effect Maxi Dress

$214.95

$64.95

Save 69%

Free Shipping with Australia Post
30-Day Money-Back Guarantee
4,000+ Happy Customers
Colour Orange
Size S

Only 5 left in stock!

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MOVING SALE UPDATE

As we prepare for our move, many of our current styles are selling out and stock is now limited. If you can still select your size and click "Add to Cart", it is still available.

Extra Moving Sale Savings

Buy 2 items → 15% EXTRA OFF Buy 3 items → 20% EXTRA OFF Buy 4+ items → 25% EXTRA OFF

Discount automatically applied at checkout.

Movement that flatters, elegance that lasts

Some dresses simply know how to move. The Ashley floats with a gently flared skirt and soft, floaty sleeves, while the wrap-style bodice and defined waist draw a beautifully feminine line. A subtle floral print finishes the picture — romantic without ever trying too hard.

Why you’ll love it

  • Flattering wrap design — the gathered waist and V-neckline celebrate your natural curves while keeping you comfortably covered.
  • Light and airy feel — soft and breathable, it moves effortlessly with you and feels lovely against the skin all day.
  • Graceful length — the long, elegant hem and gentle drape add polish without ever weighing you down.
  • Subtle floral print — a delicate pattern that lifts the whole look without shouting.

The fit

The wrap-style bodice and gathered waist define your shape while the skirt falls in a soft, gentle flare. Floaty sleeves keep everything light and romantic — comfortable from the first hour to the last.

Perfect for

A summer wedding, a christening, brunch in town or a warm-weather city break — the Ashley is the dress you'll reach for whenever the occasion calls for a little grace.

True to size — if you're between sizes, we'd suggest sizing up for extra ease.

We offer free shipping on all orders across Australia. Your order will be carefully prepared and shipped with Australia Post, so you can follow its journey to your doorstep. There are no unexpected shipping costs at checkout. Shipping is always on us.

We want you to feel comfortable ordering from Elowen Melbourne. If your purchase isn’t quite right, you have 30 days to return it. Simply contact our customer care team at info@elowenmelbourne.com and we’ll help you with the next steps.

Please see our Return Policy for full return conditions.

Shop with confidence knowing your payment is processed securely. At Elowen Melbourne, you can safely pay by Credit Card, Apple Pay, Google Pay or Shop Pay. Your payment details are protected throughout the checkout process.

Moving Sale Bundels

A little thank you from our family.
As we prepare to move Elowen into its new home, we wanted to share something special with the women who've supported us along the way.

For a limited time, enjoy extra savings when you choose multiple pieces from our Moving Sale collection.

Available while stocks last. Some styles may not return after the move.

With love,

Elowen Melbourne 🤍

WHAT OUR CUSTOMERS ARE SAYING ♡

The dress looks just as lovely in person and feels beautiful to wear. I’ve already had a few compliments on it.

Really happy with the quality. The fabric feels lovely and the fit was just what I was hoping for.

I had a question before ordering and received such kind and helpful service. It made shopping online feel much more personal.

The fit is really flattering and it feels comfortable enough to wear all day. Very happy with the quality.

Everything was straightforward and the clothing is beautiful. I’ll definitely be keeping an eye on Elowen’s new collections.

Such a lovely piece. Comfortable, flattering and very easy to dress up or wear more casually.

Beautiful clothing and such a lovely shopping experience. I needed some help with my order and the customer service was friendly and helpful

A new generation, with the same heart.

From Mum to Daughter

Elowen Melbourne began with Claire's love for clothing that makes women feel beautiful without sacrificing comfort.


Her daughter grew up around the store, spending countless afternoons by her mum's side. Although she later followed her own path, she eventually found her way back to Elowen.

Today, she's ready to take over and bring her own ideas to life, while keeping the heart of what her mum started.

And we're so glad you're part of our story. 🤍

FREE SHIPPING

We offer free shipping on all orders across Australia. Your order will be carefully prepared and shipped with Australia Post, so you can follow its journey from us to your doorstep. No unexpected shipping costs at checkout, just simple and reliable delivery.

30-DAY RETURN GUARANTEE

Not completely happy with your order? You have 30 days to return it. Simply contact our customer care team and we’ll guide you through the return process, so you can shop at Elowen Melbourne with confidence.

100% SECURE PAYMENT

Your privacy and security matter to us. All payments at Elowen Melbourne are processed securely. You can safely pay by Credit Card, Apple Pay, Google Pay or Shop Pay and choose the option that works best for you.

FAQ's

Do you offer free shipping?

Yes, we offer free shipping across Australia.

What if my item is faulty or incorrect?

Please contact us as soon as possible at:

info@elowenmelbourne.com

Include your order number, a description of the issue and clear photos.

We will review the issue and help you with the next steps.

How long does shipping take?

Orders are usually processed within 1 to 3 business days.

After dispatch, delivery usually takes 3 to 7 business days.

Delivery times are estimates and may vary during busy periods or due to carrier delays.